👋 Hey Entrepreneur,
This week, we’re tackling three growth drivers: systems that scale, smarter sales, and future trends. Let’s dive in 👇
📌 Proven Strategy: Build a Simple Sales Playbook
Too many small businesses depend on one person, usually the founder to handle all the sales. The risk? When that person’s unavailable, revenue slows to a crawl.
The solution: a sales playbook 🎯
A simple, documented process that anyone on your team can follow.
Here’s how to build yours in under a day:
1️⃣ Document your stages → Lead captured → First contact → Discovery → Proposal → Closed won
2️⃣ Write your scripts → Questions to ask, how you introduce your business, how to handle objections
3️⃣ List tools & templates → Email drafts, proposal decks, follow-up reminders all in one folder
4️⃣ Define handoffs → What happens right after a deal is closed? How do you onboard smoothly?
👉 Why it matters: With a playbook, new hires ramp faster, your business isn’t dependent on one “sales star,” and you get consistency in revenue 💰.
🛠️ Tool Spotlight: Loom
If you haven’t tried Loom (loom.com), this one’s a game-changer 🎥
It lets you record your screen + camera at the same time, making communication faster, clearer, and more personal.
💡 How business owners use it:
Walk prospects through proposals instead of attaching a boring PDF
Train employees with reusable process videos
Send client updates that feel more personal than text
The average Loom user saves 20+ hours a month just by replacing meetings and long emails. That’s time back in your pocket ⏳.
📈 Trend Update: Fractional Leadership is Rising
More companies are turning to fractional executives part-time COOs, CFOs, CMOs, instead of hiring full-time leaders.
According to Reworked:
✨ Businesses want expertise without the full-time salary
✨ Experienced leaders can provide clarity in weeks, not months
✨ Fractional roles scale up or down as needed
👉 What this means for entrepreneurs:
If you need senior-level guidance, hiring a fractional leader may be the fastest way to unlock clarity.
If you have expertise, offering fractional services could be a high-value revenue stream for you.
📚 Resource Roundup
Here are this week’s must-reads & tools:
Why Every Business Needs a Sales Playbook – HubSpot (blog.hubspot.com)
Loom – Official Website (loom.com)
More Companies Are Hiring Fractional Executives. Here’s Why – Reworked (reworked.co) reworked.co
Sales Objection Handling Guide – Close.com (close.com/blog/sales-objections)
💬 Share Your Ideas
What’s your biggest challenge right now , sales, systems, or team management?
👉 Hit reply and let me know. I’ll cover it in a future issue.
🏁 Final Word
This week’s focus: document your process.
Whether it’s sales, onboarding, or operations, clarity is the first step to freedom. Remember, systems don’t take away your personality, they make it repeatable.
Until next week,
✍️ Drew
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